Grow x IPL Back to School Activation — Interactive Fall Experience

A seasonal engagement event at International Plaza where creativity, customization, and community connection came together to celebrate the back-to-school season.

Watch the Back to School Activation in Action

The Grow x International Plaza Back to School event brought interactive seasonal engagement to life at one of Tampa’s premier retail destinations. In collaboration with International Plaza & Bay Street, we created a playful fall experience where families could customize backpacks with patches, enjoy a curated popcorn and candy bar, and capture the moment with a vibrant photo backdrop. This activation blended creativity and connection to celebrate the start of the school year and invite guests into a memorable seasonal experience.